Pageviews & Pageviews by Page: Measures the total number of pages viewed on the website and the number of views for each page.Pages Per Session: Estimates the average number of pages visited during a session.The Ratio of New to Returning Visitors/Percentage of New Sessions: The ratio of new visitors to returning visitors to the website.
Average Session Duration: Showcases the average length of time users spend on the website during a session.Bounce Rate: Indicates the percentage of single-page visits where the user exits the site from the landing page.Number of Users and Sessions: Measures the number of unique visitors and total visits to the website.To help you focus on the most important metrics, we've compiled a list of 15 key metrics and KPIs that you should be tracking: While GA offers a wide range of metrics and KPIs, not all of them are equally effective-some may be too broad or irrelevant to provide actionable insights into content performance. Google Analytics for tracking Website KPIs:Īs a marketer, it's essential to measure the right metrics in Google Analytics to gain insights into your website's performance-and make data-driven decisions. In this blog post, we'll explore the 15 key metrics you need to track in Google Analytics so that you can use them to analyze how your website is performing. The wide range of metrics in Google Analytics can be beneficial-but it's also easy to get lost trying to figure out where best to focus. Google Analytics is a free, easy-to-use platform that gives you metrics into who's visiting your website, what they're doing, when they're there, and how you can optimize your website to increase engagement, conversions, and, ultimately, sales. It's a window into your visitors' minds that provides valuable insights into how users interact with your website. One of the best tools for analyzing web traffic is Google Analytics, which comprehensively overviews who's visiting and what content most engages them. Most importantly, it helps drive traffic into conversions-helping grow your business.Īnalyzing the visitors to your website and discovering how they engage with it can give you insights into what is working for your business-and ways to improve things. You may have a beautiful website with all the bells and whistles, but if it's not generating the results you're looking for-then it's not serving its purpose.Ī good website that's well-designed, easy to navigate, and provides a great user experience will help you engage and retain visitors. Your website is your brand's digital storefront, and it's where most of your potential customers will go to learn more about what you have to offer them.
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